![]() ![]() ![]() One of Patagonia’s most recent ethical stances was displayed in an advert that urged people not to buy a jacket, and instead focus on recycling clothes. It is also a leader in promoting worker safety and rights, carefully monitoring every step of the supply chain to ensure high standards. They have also boycotted Facebook Advertising, explaining that they were unhappy with how little Facebook was doing to combat hate speech on the platform. Other activism includes boycotting trade shows to impede legislation that puts national parks and wildlife at risk. They have even gone as far to create a marketplace to sell vintage Patagonia. Recently they have pledged to become carbon neutral by 2025 and started to champion the circular economy and Patagonia resale market. Since then, they have publicly donated many of the windfalls the company has received, famously donating $10 million they received from Donald Trump’s tax cut to environmental groups. One of its earliest examples of this is the 1985 pledge they took to donate 1% of total sales to environmental groups. Patagonia has a powerful history of activism, and views itself as an activist company that should pursue strong ethical missions in society. This strong reputation has helped it become popular within mainstream fashion, and items such as their Synchilla Fleece are highly sought after. Particularly popular was its apparel line, which was regarded as very durable and perfect for rugged activities. Patagonia expanded its range of products to cover a whole host of sporting and outdoor activities. The first Patagonia store opened in 1973 in Santa Clara, California under the name Great Pacific Iron Works. As demand for his high quality climbing equipment grew, he found a partner to help expand production. ![]() Founder Yvon Chouinard got started by selling climbing equipment that he personally designed and manufactured in 1965. Patagonia, like many vintage clothing brands, was born outside the realm of fashion. ![]()
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